Recognizing that only a healthy and vibrant soil can nurture plants rich in antioxidants and active ingredients, Oway employs exclusively biodynamic methods at their Ortofficina farm on the hills of Bologna. Through these practices, officinal plants, shrubs, and herbs flourish, eventually transforming into ultra-performing complexes found in the locally sourced essential oils, extracts, and hydrolates used in Oway's formulations.

Oway is committed to land restoration and sustainable agriculture, ensuring the fertility of the soil remains intact, crop after crop. The brand has eliminated the use of synthetic fertilizers, chemical pesticides, and herbicides. Following cosmic and moon cycles according to a precise astronomical calendar, Oway integrates the farm into a living organic unit. This unit comprises various organisms such as forests, meadows, fields, animals, plants, hedges, fruit trees, insects, compost, and earthworms, all working harmoniously to vivify the ecosystem through their diverse ecological functions. The farmer shoulders a significant responsibility, managing every aspect of the farm and observing the interactions among its diverse living beings, including climate, annual rainfall, sun exposure, soil, and plant species.